“Adam Bain, president of global revenue for Twitter, and Blake Chandlee, VP of global partnerships for Facebook, both pointed to American Express as a brand with admirable work in the social sphere, including initiatives syncing tweets to actual card purchases and discounts,” notes AdAge. “For example, the brand launched a capability that enables consumers to make an online purchase through only a tweet and a hashtag. Mr. Bain also pointed to the ‘unique relationship’ that Audi has built between Twitter and TV, referencing its status as an early adopterof including Twitter hashtags in TV commercials.” Read more.
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