Continental Airlines Digital Market

m-Travel.com reports that "Continental Airlines is using tools to send email messages at the time when recipients are most likely to open, and let email subscribers share their favourite messages with social networking sites. The airline, which has has selected Silverpop, a provider of email marketing and marketing automation solutions, as its email service provider for the UK and Ireland, intends to sharpen its email marketing strategy in order to retain its loyal customer base and build upon the successes it has experienced when communicating locally."