People Ain't Co-Opting to Some Digital Pressures

"Big companies and start-ups alike — including Google, Foursquare, Gowalla, Shopkick and most recently Facebook — offer services that let people report their physical location online, so they can connect with friends or receive coupons. Venture capitalists have poured $115 million into location start-ups since last year..." The New York Times story goes on to report that people do not want to give away their locations. Privacy does matter.