"The Chesapeake Energy Corporation rarely gets buy-in to
spend the bulk of its media budget on digital, but it got just that for
its efforts around the Republican National Convention [in Tampa, FL].
The firm and its CNG [compressed natural gas] Now initiative are ...promoting the benefits
of using natural gas...It's targeting convention-goers who search for popular terms
related to the event - like #RNC - with ads on Twitter. Some push its
energy message, but others are more direct" (Kaye, 2012).
Works Cited
Kaye, Kate. (2012, Aug. 28). Natural gas group targets RNC-goers on Twitter. ClickZ.com. Retrieved from: <http://www.clickz.com/clickz/news/2201303/natural-gas-group-targets-rncgoers-on-twitter>.
Showing posts with label CNG Now. Show all posts
Showing posts with label CNG Now. Show all posts
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