31 August 2010
K-Mart Now in the Web TV Business? Yeap.
Nature of TV and Movies Changing Radically
In the past five years the TV and movie marketplace has changed radically. Blockbuster Video, once riding high on a wave of success, has filed for bankruptcy, heating up the competition between the online rivals. That's why Bloomberg.com reports: "Netflix Inc., the online movie- rental service, introduced an application on Apple Inc.’s iPhone and iPod Touch for subscribers to watch streaming movies and television shows. The application is free to download from iTunes and requires a subscription to Netflix, whose plans with streaming and mail-order rentals start at $8.99 a month, the Los Gatos, California-based company said today in a statement. Netflix is expanding its online and mobile business to compete with Coinstar Inc.’s Redbox movie-rental vending machines, pay-per-view on cable and Hulu LLC’s online TV streaming. Netflix is spending money on exclusive content for its Watch Instantly service, recently adding films from pay- TV channel Epix, movies owned by Relativity Media LLC and TV shows such as Nip/Tuck from Warner Bros. Home Entertainment"
Watch Out! The Old Folks Are Coming!!!
Old folks, such as individuals such as myself and your parents--as well as ancient people like your grandparents, are turning increasingly to social networking, such as Twitter and Facebook. OMG.
Marketing Buying Customer Loyalty with Social Media Ads
Here's the latest from DMNews.com: "Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization. The study, released August 27, says the average social media spend for marketers whose primary goal is to obtain customer loyalty is $88,000, compared to $53,000 for brand awareness and $30,000 for customer acquisition"
30 August 2010
Feels Almost Scary. Someone(thing) Following Me? Yes!
Something is following you on the Internet, according to a recent story posted on NYTimes.com. " People have grown accustomed to being tracked online and shown ads for categories of products they have shown interest in, be it tennis or bank loans. Increasingly, however, the ads tailored to them are for specific products that they have perused online. While the technique, which the ad industry calls personalized retargeting or remarketing, is not new, it is becoming more pervasive as companies like Google and Microsoft have entered the field. And retargeting has reached a level of precision that is leaving consumers with the palpable feeling that they are being watched as they roam the virtual aisles of online stores."
TV Networks Turn to Social Networking--Odd
TV fans looking for the latest on the fall season can click on the new YouTube channel. YouTube created the site with Entertainment Weekly. TV viewers can preview portions of shows, such as School Pride, Parenthood, and Modern Family. The channel will also have interviews with cast members.
People Ain't Co-Opting to Some Digital Pressures
"Big companies and start-ups alike — including Google, Foursquare, Gowalla, Shopkick and most recently Facebook — offer services that let people report their physical location online, so they can connect with friends or receive coupons. Venture capitalists have poured $115 million into location start-ups since last year..." The New York Times story goes on to report that people do not want to give away their locations. Privacy does matter.
29 August 2010
Repeat: Welcome to English 202 (In Case You Missed the First)
Welcome to business writing, officially called Advanced Exposition. You will write. Before you can write well, you must know, understand, comprehend what you are writing about. How do you do that? Read.
You will read a great deal of material. I will not quiz you about your readings. Those who read the material will do well. Those who do not will not.
Rather than assigning vague essays that have little or nothing to do with business (which I assume you find fascinating since you are majoring in business), you will read about Internet marketing. I am not referring to e-commerce, meaning buying products or services online. That happens after marketing. Marketing, effective and ethical marketing, makes a customer aware of a product and how the manufacturer wants the customer to perceive it. Internet marketing happens online via advertisements, videos, and search ads.
The assigned readings, which appear as links on your syllabus, cover one aspect of Internet marketing--advertising whether it happens on a search results page (as you get with a Google search), website, or social networking page (as you find on Facebook or Twitter).
The readings on this blog supplement those readings. You will find them helpful when you write your short and long reports (see the syllabus). Read the blog daily, take notes, find a topic that fascinates you. Should you wait until the last minute, you will not digest the material, and your writing will suffer.
A tip: In high school, you sat for approximately 225 minutes in a classroom. You also had an hour or more of homework. You put in about 285 minutes per class. In college you sit only 150 minutes in a classroom per class. You will have homework. Your teachers assume that you will spend the additional 135 minutes--at least--working on your own, which presumes you want only a C. Most good college students spend twice as much time working on their own as they do in class. (That works out to about 37.5 hours a week of class and homework, assuming a student is carrying a five course schedule. Yes, it's a job!) If you do that for each class, you will do well. If not, who knows how you will do.
See you on Monday.
You will read a great deal of material. I will not quiz you about your readings. Those who read the material will do well. Those who do not will not.
Rather than assigning vague essays that have little or nothing to do with business (which I assume you find fascinating since you are majoring in business), you will read about Internet marketing. I am not referring to e-commerce, meaning buying products or services online. That happens after marketing. Marketing, effective and ethical marketing, makes a customer aware of a product and how the manufacturer wants the customer to perceive it. Internet marketing happens online via advertisements, videos, and search ads.
The assigned readings, which appear as links on your syllabus, cover one aspect of Internet marketing--advertising whether it happens on a search results page (as you get with a Google search), website, or social networking page (as you find on Facebook or Twitter).
The readings on this blog supplement those readings. You will find them helpful when you write your short and long reports (see the syllabus). Read the blog daily, take notes, find a topic that fascinates you. Should you wait until the last minute, you will not digest the material, and your writing will suffer.
A tip: In high school, you sat for approximately 225 minutes in a classroom. You also had an hour or more of homework. You put in about 285 minutes per class. In college you sit only 150 minutes in a classroom per class. You will have homework. Your teachers assume that you will spend the additional 135 minutes--at least--working on your own, which presumes you want only a C. Most good college students spend twice as much time working on their own as they do in class. (That works out to about 37.5 hours a week of class and homework, assuming a student is carrying a five course schedule. Yes, it's a job!) If you do that for each class, you will do well. If not, who knows how you will do.
See you on Monday.
Smaller Companies Use More "Channels"
"Higher spending small- to medium-sized business advertisers (SMBs) not only allocate more money to their advertising budgets than the other SMBs on average, but use over twice as many media channels in their marketing mix, according to a survey from BIA/Kelsey." That's the word from a recent post by MarketingProfs.com.
Gap Program Goes Viral
"The Gap's special last Thursday on Groupon went viral and was wildly purchased, but it wasn't merely due to the lucrative 50 percent discount offer. A marketing mix involving social media, affiliates and an ad on Digg supplemented Groupon's e-mail program in the effort." So wrote Christopher Heine for ClickZ.com.
Fox, MySpace Working Together
News Corp.--owners of Fox Television Network and MySpace--is combining the two audiences for advertisers, reports the Wall Street Journal.
28 August 2010
A Kraft Food Digital Marketing Campaign
RICG.com posted the following story on the 26th of August: "Kraft Foods is enlisting several big-name sports celebrities, ranging from all-star quarterback Joe Montana to ESPN journalist Erin Andrews to promote its 'Huddle to Fight Hunger' charity drive, reports MediaPost. Consumers who visit Kraft's website will be able to learn what they can do to fight hunger in the United States, courtesy of tips from participating sports stars. For each person that 'joins the huddle,' Kraft will donate one meal to the Feeding America food bank, with the goal of contributing 20 million meals."
Continental Airlines Digital Market
m-Travel.com reports that "Continental Airlines is using tools to send email messages at the time when recipients are most likely to open, and let email subscribers share their favourite messages with social networking sites. The airline, which has has selected Silverpop, a provider of email marketing and marketing automation solutions, as its email service provider for the UK and Ireland, intends to sharpen its email marketing strategy in order to retain its loyal customer base and build upon the successes it has experienced when communicating locally."
Welcome to English 202
Welcome to business writing, officially called Advanced Exposition. You will write. Before you can write well, you must know, understand, comprehend what you are writing about. How do you do that? Read.
You will read a great deal of material. I will not quiz you about your readings. Those who read the material will do well. Those who do not will not.
Rather than assigning vague essays that have little or nothing to do with business (which I assume you find fascinating since you are majoring in business), you will read about Internet marketing. I am not referring to e-commerce, meaning buying products or services online. That happens after marketing. Marketing, effective and ethical marketing, makes a customer aware of a product and how the manufacturer wants the customer to perceive it. Internet marketing happens online via advertisements, videos, and search ads.
The assigned readings, which appear as links on your syllabus, cover one aspect of Internet marketing--advertising whether it happens on a search results page (as you get with a Google search), website, or social networking page (as you find on Facebook or Twitter).
The readings on this blog supplement those readings. You will find them helpful when you write your short and long reports (see the syllabus). Read the blog daily, take notes, find a topic that fascinates you. Should you wait until the last minute, you will not digest the material, and your writing will suffer.
A tip: In high school, you sat for approximately 225 minutes in a classroom. You also had an hour or more of homework. You put in about 285 minutes per class. In college you sit only 150 minutes in a classroom per class. You will have homework. Your teachers assume that you will spend the additional 135 minutes--at least--working on your own, which presumes you want only a C. Most good college students spend twice as much time working on their own as they do in class. (That works out to about 37.5 hours a week of class and homework, assuming a student is carrying a five course schedule. Yes, it's a job!) If you do that for each class, you will do well. If not, who knows how you will do.
See you on Monday.
You will read a great deal of material. I will not quiz you about your readings. Those who read the material will do well. Those who do not will not.
Rather than assigning vague essays that have little or nothing to do with business (which I assume you find fascinating since you are majoring in business), you will read about Internet marketing. I am not referring to e-commerce, meaning buying products or services online. That happens after marketing. Marketing, effective and ethical marketing, makes a customer aware of a product and how the manufacturer wants the customer to perceive it. Internet marketing happens online via advertisements, videos, and search ads.
The assigned readings, which appear as links on your syllabus, cover one aspect of Internet marketing--advertising whether it happens on a search results page (as you get with a Google search), website, or social networking page (as you find on Facebook or Twitter).
The readings on this blog supplement those readings. You will find them helpful when you write your short and long reports (see the syllabus). Read the blog daily, take notes, find a topic that fascinates you. Should you wait until the last minute, you will not digest the material, and your writing will suffer.
A tip: In high school, you sat for approximately 225 minutes in a classroom. You also had an hour or more of homework. You put in about 285 minutes per class. In college you sit only 150 minutes in a classroom per class. You will have homework. Your teachers assume that you will spend the additional 135 minutes--at least--working on your own, which presumes you want only a C. Most good college students spend twice as much time working on their own as they do in class. (That works out to about 37.5 hours a week of class and homework, assuming a student is carrying a five course schedule. Yes, it's a job!) If you do that for each class, you will do well. If not, who knows how you will do.
See you on Monday.
27 August 2010
Child Car Seat Manufacturer Goes Digital
eMarketer.com provides an up-close look at how Evenflo is marketing its products.
Marketers Go to Social Networks
Increasing companies are making their presence known on social networks, such as Facebook, MySpace, and Twitter, according to an article from eMarketer.com. For example, Facebook recently came out with Places, enabling Facebook users to broadcast their position to friends and creating another advertising opportunity.
Brains on Digital
"It’s 1 p.m. on a Thursday and Dianne Bates, 40, juggles three screens. She listens to a few songs on her iPod, then taps out a quick e-mail on her iPhone and turns her attention to the high-definition television....The technology makes the tiniest windows of time entertaining, and potentially productive. But scientists point to an unanticipated side effect: when people keep their brains busy with digital input, they are forfeiting downtime that could allow them to better learn and remember information, or come up with new ideas." That's the word from an article appearing on NYTimes.com.
26 August 2010
Pharmaceutical Industry Slow to Digital
Despite the fact that more consumers are turning to the Internet for information about their health care needs, the pharmaceutical industry, one of the largest groups of advertisers in the U.S., is slowly turning to digital marketing, according to a report from emarketer.com.
New Product Introduced at a Bloggers' Party
"Kotex held a blogger's party in Singapore over the weekend to introduce its new brand for that market."
Digital Marketing Will Grow
The blog Brafton claims that "increased budgets for online ad spend are on the horizon. Borrell Associates' 2011 Ad Forecast predicts there will only be a moderate increase in overall ad spend next year, but budgets will shift resulting in the dramatic growth of online advertising."
Twittter Looking for Advertising
Twitter is not making money. The company is solving that problem. The NYTimes.com blog, Bits, notes that "Twitter is getting more serious about making money. On Tuesday, Twitter announced that it had hired two new sales executives, continuing its pattern of plucking top sales executives from other Web companies."
The Internet marketing research company, emarketer.com, asks if Twitter can create a revenue stream.
The Internet marketing research company, emarketer.com, asks if Twitter can create a revenue stream.
Google Joins the Phone Business
NYTimes.com reported today: "Google entered a new business beyond Internet search on Wednesday with a service within Gmail to make phone calls over the Web to landlines or cellphones." The service puts Google in competition with Skype and provides it with more information about its users. Additionally, Skype has just started looking for ways to get advertising.
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