A Kraft Food Digital Marketing Campaign

RICG.com posted the following story on the 26th of August: "Kraft Foods is enlisting several big-name sports celebrities, ranging from all-star quarterback Joe Montana to ESPN journalist Erin Andrews to promote its 'Huddle to Fight Hunger' charity drive, reports MediaPost. Consumers who visit Kraft's website will be able to learn what they can do to fight hunger in the United States, courtesy of tips from participating sports stars. For each person that 'joins the huddle,' Kraft will donate one meal to the Feeding America food bank, with the goal of contributing 20 million meals."