Marketing Buying Customer Loyalty with Social Media Ads

Here's the latest from DMNews.com: "Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization. The study, released August 27, says the average social media spend for marketers whose primary goal is to obtain customer loyalty is $88,000, compared to $53,000 for brand awareness and $30,000 for customer acquisition"