Welcome to business writing, officially called Advanced Exposition. You will write. Before you can write well, you must know, understand, comprehend what you are writing about. How do you do that? Read.
You will read a great deal of material. I will not quiz you about your readings. Those who read the material will do well. Those who do not will not.
Rather than assigning vague essays that have little or nothing to do with business (which I assume you find fascinating since you are majoring in business), you will read about Internet marketing. I am not referring to e-commerce, meaning buying products or services online. That happens after marketing. Marketing, effective and ethical marketing, makes a customer aware of a product and how the manufacturer wants the customer to perceive it. Internet marketing happens online via advertisements, videos, and search ads.
The assigned readings, which appear as links on your syllabus, cover one aspect of Internet marketing--advertising whether it happens on a search results page (as you get with a Google search), website, or social networking page (as you find on Facebook or Twitter).
The readings on this blog supplement those readings. You will find them helpful when you write your short and long reports (see the syllabus). Read the blog daily, take notes, find a topic that fascinates you. Should you wait until the last minute, you will not digest the material, and your writing will suffer.
A tip: In high school, you sat for approximately 225 minutes in a classroom. You also had an hour or more of homework. You put in about 285 minutes per class. In college you sit only 150 minutes in a classroom per class. You will have homework. Your teachers assume that you will spend the additional 135 minutes--at least--working on your own, which presumes you want only a C. Most good college students spend twice as much time working on their own as they do in class. (That works out to about 37.5 hours a week of class and homework, assuming a student is carrying a five course schedule. Yes, it's a job!) If you do that for each class, you will do well. If not, who knows how you will do.
See you on Monday.
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