"Ads on Facebook reached almost two thirds of U.S. Internet users in September, according to data from comScore. The online measurement company estimates 62.4 percent of all U.S. users were exposed to Facebook ads over the course of the month," says a ClickZ report.
In a separate story the website noted, "Online video ads reached almost half of the U.S. online population in September, according to data from comScore. The measurement firm estimates 45.4 percent of users viewed at least one video ad over the course of the month, but were exposed to an average of 32.2 each."
Meanwhile comScore also says that "Yahoo's [ad] network continues to reach more U.S. users than any other, with 85.9 percent audience penetration. AOL Advertising and Google's Ad Network follow it, with 85.7 and 82.7 percent, respectively, followed by ValueClick and Turn Media," according to another ClickZ posting.
Finally, "Google and Yahoo sites continued to attract the most unique U.S. users to their properties in September, according to comScore. Yahoo saw a slight drop in traffic versus August however, while Google saw a gain, handing the latter the top spot for the month. Meanwhile, Facebook continued its growth among U.S. users, reaching 148.4 million of them over the course of the month."
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