Different Way of Looking at Sites

"Today, the paradigm has flipped. No longer is the marketer's site the only destination and often it is not even the primary one," according to ClickZ. "Site content and traffic are used to multiply traffic and expand potential customer base through a host of powerful social tools to encourage sharing and other "social" behaviors that build audience, sales, brand equity, and loyalty. While there are clearly powerful strategies, tools, and programs to engage with your customers socially, 'socializing' your site is a critical component of an overall social marketing strategy."