"More than ever, social media users are including brands in their list of friends and follows but according to the 2010 Cone Consumer New Media Study, five is the magic cutoff number," according to Cynthia Boris of MarketingPilgrim.
"So, who cares?" goes the non-inquisitive, short-sighted, wanna-be business executive, posing as a student.
Marketers do. They do not want their products or services to be number six, thereby not making it on someone's likes, missing the opportunity to be noticed by some 100-300 Facebook "friends." It's not missing one site, marketers fear. It is not being posted on scores or hundreds of sites.
So with the release of the study, marketers using social networking sites will find themselves not only competing with their competitors, they will be competing with any company promoting any product on the same social networks for a slot on individual's likes list.
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