“The hashtag -- which is intended to capture the overall experience and history of the race -- will also be used in the Indy 500's other social channels, although an exact launch date for the overall promotion is unclear. The Indianapolis Motor Speedway is using Venueseen technology to capture tagged fan images on Instagram. Along with images from drivers, teams and the Indianapolis Motor Speedway itself, these photos will eventually appear plotted on a map on a microsite” (Lacy, 2013).
Lacy, Lisa (Jan. 17, 2013). Indy 500 revs up for Instagram promo. ClickZ.com. Retrieved from <Dhttp://www.clickz.com/clickz/news/2236948/indy-500-revs-up-for-instagram-promo>.
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