“Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips into tweets for instant playback. The new feature inserts a thumbnail of the video directly into the stream, so that followers can play it without leaving Twitter. In addition to making a company's Twitter feed more interesting, embedded video can also increase discovery of other content from that publisher, according to Brian Theodore, group product manager for insight and optimization at Ooyala. 'Before, you could tweet the link to a video, but the only action users had was to click through. Video Card keeps the experience in the stream,' he said” (Kuchinskas, 2013).
Kuchinskas, Susan. (Jan. 25, 2013). Ooyala lets ESPN embed video in tweets. ClickZ.com. Retrieved from <http://www.clickz.com/clickz/news/2239217/ooyala-lets-espn-embed-video-in-tweets>.
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