“Corporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013. This year will see mobile ad agencies evolve the way they use the mobile platform for advertising. Things like branded apps and a better understanding of the way the industry works are starting to bring major brands [products, not companies, such as Coke as opposed to Coca-Cola Corp.] to the platform, according to the executives” (Dohnert, 2013).
Dohnert, James (Jan. 24, 2013). Mobile media summit: mobile advertising will grow. ClickZ.com. Retrieved from < http://www.clickz.com/clickz/news/2238591/mobile-media-summit-mobile-advertising-will-grow>.
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