BraftonNews reports that "Global cosmetics company L’Oreal
is implementing a multi-faceted content marketing campaign to target
consumers in the U.S., Advertising Age said in a report on Thursday. As
part of a plan to increase its consumer base by 1 billion in the next 10
years, L’Oreal believes a content marketing strategy that focuses heavily on original articles and SEO will help boost its web visibility and conversions. According
to Advertising Age, L’Oreal is allocating a separate budget for its
content and web marketing strategies – leaving its traditional marketing
dollars largely unaffected." Read more.
Advertising Age notes that "L'Oreal is dramatically increasing its digital spending in the U.S., boosting its outlay for original content development as it shifts some of its focus from brand and product awareness toward consumer evaluation and advocacy online, said Marc Speichert, the company's U.S. CMO, in a media briefing in New York on Thursday." Read more.
Advertising Age notes that "L'Oreal is dramatically increasing its digital spending in the U.S., boosting its outlay for original content development as it shifts some of its focus from brand and product awareness toward consumer evaluation and advocacy online, said Marc Speichert, the company's U.S. CMO, in a media briefing in New York on Thursday." Read more.
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