Making the Web More Social for Marketers

"The NFL, Pepsi, Hearst, and Carnival Cruise Lines have signed on to use ReachBuddy, an app extension tool unveiled this morning by social software company Buddy Media. The offering builds on Buddy Media’s ProfileBuddy, which helps marketers create Facebook apps. ReachBuddy will allow the NFL, for example, to deploy its apps on NFL.com or other properties," according to ClickZ....Pepsi, a beta partner, has already put ReachBuddy into action. It recently created an app to distribute video on Pepsi.com around the Fox reality TV show The X Factor, which the beverages and snacks company has been sponsoring." Read more.