Oscar Mayer Spells App 'Sandwichemos'

"Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative," according to a DMNews post. "Those who interact with the 'Sandwichemos' app are asked to assign a sandwich ingredient to a family member. They can then share the completed sandwich on Facebook." Read more.