Annoying Customers?

Could Internet marketing, especially on mobile phones, annoy potential customers? Yes--if email tells the tale. According to Brafton News, "Email marketing campaigns that are either unsolicited or contain generalized content are unlikely to garner clickthroughs and potential conversions, according to a survey conducted by AYTM Market Research. More than 90 percent of consumers said they receive email messages that are not at all relevant to them. Just 6.3 percent of respondents said they have never received a message they did not sign up for. While some of these respondents said they enjoy the occasional unsolicited messages, 69.9 percent never open or act upon any of the information in the message. That said, email marketing campaigns are effective at appealing to users when they feel they have control over receiving them. More than 44 percent said they enroll in email campaigns for "a few" companies, 26.5 percent said they do for "some" companies and 9.8 percent do so for several organizations."Read more.