Different Industries Have Different Success with Facebook

"Facebook advertising-solutions company AdParlor analyzed the CPC and clickthrough rates on Facebook for more than 1,000 ad campaigns purchased through the company between September 1, 2011, and February 27, 2012," according to eMarketer. "The analysis found that some industries see more interest from consumers on Facebook than others. Industries typically perceived as more exciting saw a higher average daily CTR, with ads for movies and entertainment performing nearly five times as well as those for banking services." Read more. You might find that the data in the charts helpful when writing about a company.