B2B Customers Engage with Content Marketing

"A study from the DemandGen Report suggests that B2B companies can target new prospects with engaging and relevant content. At times, it can be difficult for companies to create this content effectively; however recent data demonstrates custom content marketing is quickly becoming a competitive necessity," according to Brafton News post. "DemandGen found that 90 percent of purchase decisions by B2B buyers begin with exposure to content marketing material. These professionals are bombarded with promotional information constantly. Creating original content that demonstrates the value of a product or service can be as compelling as any sales pitch." Read more.