31 August 2010
Nature of TV and Movies Changing Radically
In the past five years the TV and movie marketplace has changed radically. Blockbuster Video, once riding high on a wave of success, has filed for bankruptcy, heating up the competition between the online rivals. That's why Bloomberg.com reports: "Netflix Inc., the online movie- rental service, introduced an application on Apple Inc.’s iPhone and iPod Touch for subscribers to watch streaming movies and television shows. The application is free to download from iTunes and requires a subscription to Netflix, whose plans with streaming and mail-order rentals start at $8.99 a month, the Los Gatos, California-based company said today in a statement. Netflix is expanding its online and mobile business to compete with Coinstar Inc.’s Redbox movie-rental vending machines, pay-per-view on cable and Hulu LLC’s online TV streaming. Netflix is spending money on exclusive content for its Watch Instantly service, recently adding films from pay- TV channel Epix, movies owned by Relativity Media LLC and TV shows such as Nip/Tuck from Warner Bros. Home Entertainment"
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It is certainly turning into a hostile warfare amongst competitors. Fortunately, in cases like these, the consumer is the one benefiting the most with both quality and convenience!
ReplyDeleteJose Aguilar
University of Bridgeport
Good thought. Now what about advertisers?
ReplyDeleteI am either watching less tv or it seems like these companies have declined their amount of media advertisement. Out of all these companies, I feel that Apple has always presented the best type of advertisement; their commercials are always simple but modern-looking (almost like Nike).
ReplyDeleteNow, Coinstar seems to be relying only on "word-of-mouth." I haven't seen anything about them anywhere, except the machines themselves at Stop&Shop and also my sister asking me to get a movie on my way back from school.