Almost a Billion Spent for Info on People Like You

"U.S. marketers will have invested as much as $840 million by 2012 on information about digital audiences, transactions and "clickstream" behaviors, according to a new white paper released by Winterberry Group. U.S. marketers invested a total of $7.8 billion in marketing data in 2009 - including spending on both original information and complementary services such as hosting, hygiene and analytics. That total is expected to increase slightly over the next two years - to $8.0 billion in 2012," according to a story posted on MarketingVox.