Band Promotes Successfully with YouTube

"Weezer wants to be to YouTube...[what] Buddy Holly was to ...[Fifties] radio. Ooh wee ooh, indeed. And if the Los Angeles-based pop band's campaigns on the video site last year didn't get the attention of entertainment marketers, the one it launched yesterday likely will. To promote the release of its new album, 'Hurley,' Weezer reached out to 75 so-called YouTube celebrities (or 'YouTubers') and invited them to include the band in one of their videos," reports ClickZ.