"With comScore reporting that 84.9 percent of the total internet population watches online video, businesses have been increasingly incorporating the platform in their digital marketing campaigns. Now, marketers are looking to target Twitter users, as the social network's recent redesign enables them to show videos without forcing users to navigate away from the site." That's the beginning of a story on RICG.
Could this open opportunities for marketing? Yes. Could this intensify competition among webpages as more publishers (website owners) post video? Could Google dominance of the advertising market be threatened as video grabs a larger share of the Internet advertising market? Contentment with yes/no answers will not serve you well. Details.
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