"Television is fast becoming a digital, fully-measureable advertising
medium. Today, more than 15% of TV set-top boxes in the US enable
direct, second-by-second or minute-by-minute measurement of the TV
activity that occurs in those homes including what programs are viewed;
what ads are viewed; and when exactly channels are changed. Within five
years, 50-75% of all operator set-top boxes will have this capacity and,
by that time, those boxes will be joined by tens of millions of other
TV-related connected data-capturing devices – smart TV's, web-enabled
gaming devices, alternative set-top boxes – with brand names like Apple, LG, Samsung, Microsoft xBox, Sony Playstation, Tivo, Google, Roku, Boxee and many more" (Morgan, 2012). Read more.
Morgan, Dave (Jan. 9, 2012). TV's digital age will (truly) arrive in 2017. Advertising Age. Retrieved from http://adage.com/article/digitalnext/tv-s-digital-age-arrive-2017/231972/.
No comments:
Post a Comment