Sam Adams Brewery Turns to Facebook to Market

"Sam Adams is letting Facebook fans created their own brew in a crowdsourcing experiment, with an app called the CrowdCraft project.Facebook fans can help determine its color, clarity, body, hops and malt - those with the most votes will be incorporated into the beer, to be brewed next month. The crowdsourced beer will be available in select bars in Austin during South by Southwest in March and at the Sam Adams Boston Brewery" (Samuel Adams, 2012). Read more.

Samuel Adams crowd craft project (Jan. 19, 2012). Creativity-Online. Retrieved from http://creativity-online.com/news/sam-adams-crowd-craft-project/232218.