24 January 2012

Indianpolis Welcomes SuperBowl Crowd with Social Media

"Not far from Indianapolis's Lucas Oil Field lies a 2,800 square foot space that will be the city's social media nerve center for all things tourism on Super Bowl weekend. Around 50 staffers and content curators will address the travel and amenity concerns of those arriving in Indy to attend the big game. The team consists of college student volunteers and others working for Raidious, a local firm hired by the city's host committee. They will use Facebook, Twitter, Foursquare, YouTube, Flickr, and a dedicated blog to push out messages about everything from parking to hotel information to emergency safety instructions should anything go wrong" (Heine, 2012). Read more.


Heine, Christopher (Jan. 23, 2012). Indy welcomes Super Bowl visitors with social media. ClickZ. Retrieved from http://www.clickz.com/clickz/news/2140757/indy-welcomes-super-bowl-visitors-social-media.

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