Online Spending Up

"U.S. marketers spent 14% more on search engine ads, and 7-8% more on mobile ads in Q4 2011 over Q4 2010. The search ad spend was 'bolstered by aggressive spending by retailers,' observes Efficient Frontier, the Adobe-owned digital marketing company that compiled the data. While search spend grew 14%, retail specifically grew by 18% and 40% in Q4 over Q3. Meanwhile, cost-per-clicks (CPCs) dropped 5% due to a rise in mobile advertising where clicks are less costly" (Search Engine, 2012). Read more.

Search engine ad spend up 14%, mobile up 7%. Media Buyer Planner. Retrieved from http://www.mediabuyerplanner.com/entry/109659/search-engine-ad-spend-up-14-mobile-up-7/