20 March 2011

An Interactive Marketing Campaign

Here's a ClickZ.com story about a marketer and its advertising agency parting company, but it also gives a hint at the marketing program: 'Burger King and Crispin Porter + Bogusky are parting ways, ending an agency-client relationship that produced some of the more celebrated interactive campaigns. Over seven years, CP+B's digital output for the burger giant included 'Subservient Chicken,' 'Whopper Sacrifice,' 'Sith Sense' and BK-branded Xbox titles that were sold cheaply in the chain's restaurants."

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