03 March 2011

Internet Marketing Power Shift, According to WSJ

"A realignment of power on the Web will continue this year, researchers at eMarketer predict, as Facebook grabs the top spot in the online market for banner, interactive and video ads," reports a WSJ article by Amir Efrati. "Meanwhile, Google will extend its dominance in the U.S. market for advertisements related to Web searches, the firm says. Despite an alliance between Microsoft's Bing search engine and Yahoo–which is now letting Bing power Web searches on its sites–Google is expected to increase its lead over those combined forces in terms of ad revenue in the U.S., eMarketer says, in a report scheduled for release Tuesday."

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