"Toyota and Internet radio provider Pandora launched a campaign March 4 that pairs one Toyota model with a Pandora genre radio station each month," according to DMNews. "At launch, the 'Legends & Icons' campaign partnered the Toyota Highlander SUV with Pandora's Top 40 genre station. The company is targeting 18-to-49-year-olds with this initial pairing, said John Trimble, chief revenue officer at Pandora, via e-mail. Consumers can view the campaign through the Web, mobile and tablet devices."
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