17 March 2011

Viral Marketing for “Limitless”


MarketingVox posted this item recently:

What: a video [watch it here] that went viral on YouTube recently purporting to show a man using his iPhone to hack a New York's Times Square' billboard.

What it Really Was: A promotion for the soon-to-be-released film "Limitless" developed by viral marketing company Thinkmodo (via the New York Times).

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