"Marketers modestly increased spending on various media in the fourth quarter of 2010, according to the Direct Marketing Association's quarterly business review. A majority of marketers also told the industry group they are optimistic about the near term," says DMNews.com. "A majority (54.7%) of marketers said they increased revenue generated from direct and digital marketing activity in Q4 2010 compared with the same period of 2009. Most marketers and suppliers (53.5%) said they are optimistic about their near-term profitability, yet fewer than half (46.1%) forecasted improved performance in the first quarter of 2011."
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