Coke and P&G Angry about No-Track Default of IE 10

"Association of National Advertisers CEO Bob Liodice hasn't been shy about expressing his opposition to Microsoft's coming Internet Explorer 10 web browser, which will ship with a 'do-not-' feature as a default setting. The browser 'will likely cause irreparable damage to the advertising industry,' he said at the ANA annual meeting in Orlando, Fla., last week," according to Advertising Age. "But while the ANA has been forceful in its opposition to Microsoft's approach, the individual members of the organization had varied views on the issue, and while most said they support the ANA's position, the bigger issue they see is confusion it creates for consumers.
Wendy Clark, senior VP-integrated marketing communications and capabilities at Coca-Cola, said brands, including Microsoft, shouldn't be assuming choices for consumers. 'All we want is an opportunity for consumers to make their own choice rather than have the choice made for them.' Read more.