KitchenAid Blunder during the Presidential Debates

"Like many of you, I watched the Presidential debate last night. And, like many of you, heard about the incident that led to a rather disgusting tweet being sent out from the KitchenAid Twitter account," notes the Marketing Pilgrim. "In case you have no clue as to what I am talking about, check out this recap and then come back. Hopefully, we are at the point where we all see the obvious online reputation issue here. In fact, most pundits are focusing on the simple fact that KitchenAid should be more careful about who they let use there Twitter account. Clearly, an employee (or contractor) forgot to sign out of the KitchenAid account–and into their personal Twitter account–before sending that tweet. But, here’s the bigger reputation issue at hand." Read more.