"A report from AYTM Market Research found that more than 73 percent of consumers have Liked at least one brand on Facebook. In fact, 31 percent of respondents said they have Liked 10 brands or more," reports Brafton News. "Perhaps more importantly, users who opt to Like brands typically interact with social content on a regular basis. Even with 25.5 percent saying they "never" pay attention, the overwhelming sentiment suggests that content that appeals to users is most likely to result in clicks, site traffic and eventual conversions. ...Compelling content is the key for social media marketing...Despite this interest in Facebook marketing content, 44 percent said they typically find the website of the brands they Like more useful." Read more.
Again, marketers need to discover with Internet marketing how and when to have a "conversation" with their customers, as reported in the HD Marketing Report. With most products or services, customers reach a point when the cutesy information on a social network site fails to pique their interest. They want "hard" content--meaning facts about the product, pricing, or shipping that aid making a buying decision. They typically find that information on a company's website. In other words, it appears that social network media works effectively with customers who are beginning their "journeys," as Demystifying Social Media notes. So could one argue the longer the customer's journey, the more content the need. Conversely, the shorter the journey, the more flash? In other words, compare the "content" needed to make a decision about a soft drink versus "buying" a college education. Do not let the idea drop at that point. What does this mean for marketers?
Do not copy the information that appears in brown. I intend it only as a means of sparking your thoughts for your short reports.
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