Yahoo Bing Outperforms Google

"Microsoft on its Bing Ads blog is still buzzing over last week's Global Search Advertising Trends Report from Kenshoo, which recommended the Yahoo! Bing Network (YBN) as a 'must buy,' suggesting the YBN should be considered the 'first place resources are allocated and maximized.'" So goes a post on Marketing Vox. "The research found that the YBN consistently outperformed Google in paid search campaign return on ad spend (ROAS). ROAS was almost 30% higher than that of Google in Q3 2012, and the YBN click-through rate (CTR) was 29% higher." Read more.