Tweet if You Like Mercedes

"Did everyone catch the Mercedes-Benz Tweet Race back in February this year?" That's the question from a Digital Buzz post. "Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark." Read more.