"The Offer: As part of Dunkin' Donuts' Get Dunk'd
campaign, New York metro-area customers can visit stores at select
times to be eligible to win tickets to
New York Mets and New York
Yankees baseball games, as well as entry to amusement parks in New
Jersey
and Pennsylvania.
"The Data: Dunkin' Donuts contacted bloggers to generate buzz for the campaign, but the offer relies primarily on Facebook and Twitter to drive consumer awareness and interaction. No contact information is being collected." (McKeefrey, 2011). Read more.
McKeefrey, Kevin (Aug. 1, 2011). Dunkin' Donuts urges customers to get Dunk'd for baseball tickets. Direct Marketing News. Retrieved from http://www.dmnews.com/dunkin-donuts-urges-customers-to-get-dunkd-for-baseball-tickets/article/208797/
"The Data: Dunkin' Donuts contacted bloggers to generate buzz for the campaign, but the offer relies primarily on Facebook and Twitter to drive consumer awareness and interaction. No contact information is being collected." (McKeefrey, 2011). Read more.
McKeefrey, Kevin (Aug. 1, 2011). Dunkin' Donuts urges customers to get Dunk'd for baseball tickets. Direct Marketing News. Retrieved from http://www.dmnews.com/dunkin-donuts-urges-customers-to-get-dunkd-for-baseball-tickets/article/208797/
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