"Marketers buying media now have a greater
number of options from which to choose. Search will continue to dominate
-- taking the largest piece of the interactive pie, growing from more
than $18 billion in 2011 to more than $33 billion during the next five
years -- but it will lose share from 55% today to 44% of all interactive
spend in 2016, according to a Forrester Research study" (Sullivan, 2011). Read more.
What's search advertising? Advertising place ads on website, search result site and others, based on the information individuals use to search--primarily keywords. Market share: The percentage of the total marketplace to which an individual (or group of individuals) sell or buy.
Sullivan, Lauri ( Aug. 26, 2011). Searches reach $33 billion but lose market share. Media Post. Retrieved from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157514
What's search advertising? Advertising place ads on website, search result site and others, based on the information individuals use to search--primarily keywords. Market share: The percentage of the total marketplace to which an individual (or group of individuals) sell or buy.
Sullivan, Lauri ( Aug. 26, 2011). Searches reach $33 billion but lose market share. Media Post. Retrieved from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157514
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