Marketers Find Opportunities with Gamers

"Online gaming is gaining in popularity as consumers play their favorites across multiple platforms—social networks, consoles, PCs, smartphones and tablets. As the audience broadens, marketers have rich opportunities to make lasting connections" (Phillips, 2011). Read more.

Phillips, Lisa (Aug. 2011). Online gaming audience: Lines blur as the market grows. eMarketer. Retrieved from http://www.emarketer.com/Report.aspx?code=emarketer_2000815