Twitter Catching on with Marketers

"After debuting in 2010, Twitter’s Promoted Tweets, Promoted Trends and Promoted Accounts have proved successful for many companies. While Twitter’s ad platform is not as mature as those on other social sites, there are several ways in which this social network offers a different type of program. As of June 2011, Twitter has worked with more than 600 marketers on nearly 7,000 promoted trend, tweet and account campaigns" (Maul, 2011). Read more.

Maul, Kimberly (July 2011). Twitter advertising: Four marketers test the new ad platform. eMarketer. Retrieved from http://www.emarketer.com/Report.aspx?code=emarketer_2000776