"Older social media users have grown more likely to follow brands on social media sites
as they’ve gained more experience interacting on them, but younger
adults still outnumber them in this activity. Millennials’ enthusiasm
for making friends with brands, though, may not be too far above
average.
The 'American Millennials' survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults" ("How Younger," 2011). Read more.
How Younger Adults react to brands on social networks (Aug. 29, 2011). eMarketerer. Retrieved from http://www.emarketer.com/Article.aspx?R=1008564.
The 'American Millennials' survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults" ("How Younger," 2011). Read more.
How Younger Adults react to brands on social networks (Aug. 29, 2011). eMarketerer. Retrieved from http://www.emarketer.com/Article.aspx?R=1008564.
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