Interactive (Internet) Marketing Growing

"By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today.  Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend within the next five years. What does this growth mean for you?" (VanBoskirk, 2011). Read her blog to find out more.

VanBoskirk, Shar (Aug. 25, 2011). Interactive marketing will spend nearly $77 billion by 2016. Forbes. Retrieved from http://blogs.forbes.com/forrester/?p=231.