Ad Age Analyzes Facebook's New Ad Page

"Facebook re-launched its advertising platform ...and made it crystal clear that your [marketers'] Facebook Page will be the centerpiece of your [marketers, not consumers such as you] paid, owned and earned strategies going forward," according to an Advertising Age post.

"The highlights of the announcements from the company's first-ever Facebook Marketing Conference include:

• Via Facebook's new "Reach Generator" product, brands now have the option to pay Facebook for guaranteed News Feed distribution to up to 75% of all their fans.
• Several new exciting new ad units were launched, where the content you post on your Page is the ad unit. There is more creating separate ad copy on Facebook.
• All brand Facebook Pages will get Timeline, just like personal pages."

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