"If it doesn't run on TV, can it still be considered a Super Bowl
commercial? That's the question that Ciroc, the vodka from hip hop
impresario Sean 'P. Diddy' Combs, set out to answer last month," reports ClickZ. "Working with its in-house ad agency, Blue Flame, Ciroc created a
series of 15-second videos featuring Combs doing things you wouldn't
expect of him, like bull fighting and curling. One of the ads showed Combs dancing salsa – a nod to the salsa dance
that Victor Cruz, wide receiver for the New York Giants, performs every
time he scores a touchdown.
When Cruz scored his first touchdown in the Super Bowl, Ciroc and
Combs leapt into action: They tweeted the salsa ad and dedicated it to
Cruz." Read more.
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