Track Your Bud

"Budweiser has introduced a digital campaign called "Track Your Bud." It urges consumers to trace the origins of the beer they hold in their hands to one of Budweiser's 12 U.S. breweries, via a QR Code," reports Marketing Vox. "Consumers use their smartphone to scan the QR code on Budweiser packaging and download the free "Track Your Bud" app. Or they can visit TrackYourBud.com." Read more.