Consumers Recommend Brands

"Zuberance recently reported that the web has provided multiple channels for consumers to influence their friends, colleagues and others in terms of purchase decisions. The study suggests that social media marketing and website content can help businesses appeal to these brand advocates," according to Brafton News. "According to Zuberance, 38 percent of web users have recommended between five and nine brands to their friends and other web contacts. All of the users studied advocated at least one company, and 30 percent recommended between one and four businesses or other organizations." Read more.