Smoothie King Gets Customers to Lose Weight

"Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions," reports Direct Marketing News. "Visitors are encouraged to share their weight loss stories and upload before-and-after photos for the opportunity to win free smoothies and gift cards. People are also asked to share weight loss struggles for the chance to receive a free month of personal training and new workout gear. Everyone who submitted a struggle story received a free weight-burning Lean1 Smoothie." Read more.