"Marketers dedicating more resources to social media marketing
this year should be pleased to learn that new data suggests they’ll be
seeing returns on their social investments. According to WebMarketing123‘s State of Digital Marketing report, B2C [business to consumer] and B2B [business to business] companies are winning leads and sales across social networks" (Survey: social marketing, 2012, Aug. 31).
Works Cited
Survey: social marketing drives sales, experts enhance success (2012, Aug. 31). Brafton.com. Retrieved from <http://www.brafton.com/news/survey-social-marketing-drives-sales-experts-enhance-success>.
31 August 2012
Facebook's Ad Revenue Not as High as Expected
"eMarketer
estimates that, while robust growth rates will continue for the
foreseeable future, advertising revenues at Facebook will not fly as
high this year as earlier predicted.
Ad revenues at the social networking giant will continue to rise this year, though at a significantly lower rate than in the past. Revenues will reach $4.23 billion, up 34.1% over 2011, and eMarketer predicts revenue increases in the double digits to continue through 2014, when Facebook’s worldwide ad revenues will reach $6.81 billion" (Reduced estimate, 2012, Aug. 31).
Works Cited
Reduce estimate for Facebook revenue (2012, Aug. 31). eMarketer.com. Retrieved from <http://www.emarketer.com/Article.aspx?R=1009314&ecid=a6506033675d47f881651943c21c5ed4#8rpdYDodbQEC8atM.99>.
Ad revenues at the social networking giant will continue to rise this year, though at a significantly lower rate than in the past. Revenues will reach $4.23 billion, up 34.1% over 2011, and eMarketer predicts revenue increases in the double digits to continue through 2014, when Facebook’s worldwide ad revenues will reach $6.81 billion" (Reduced estimate, 2012, Aug. 31).
Works Cited
Reduce estimate for Facebook revenue (2012, Aug. 31). eMarketer.com. Retrieved from <http://www.emarketer.com/Article.aspx?R=1009314&ecid=a6506033675d47f881651943c21c5ed4#8rpdYDodbQEC8atM.99>.
30 August 2012
Facebook Goes after Voters
"The Facebook Exchange
is open for political business. Two digital ad firms that offer voter
file-driven ad targeting are now part of the social giant's growing
group of third-party partners. This week, Intermarkets and CampaignGrid
said they are part of Facebook's real-time exchange, which opens
Facebook Marketplace display ad inventory - the ads that sit on the
right rail of the page - to advertisers buying through those outside ad
firms" (Kaye, 2012, Aug. 30).
Works Cited
Kaye, Kate (2012, Aug. 30). Voter file data comes to Facebook. ClickZ.com. Retrieved from <http://www.clickz.com/clickz/news/2201998/voter-file-data-comes-to-facebook-ads>.
Works Cited
Kaye, Kate (2012, Aug. 30). Voter file data comes to Facebook. ClickZ.com. Retrieved from <http://www.clickz.com/clickz/news/2201998/voter-file-data-comes-to-facebook-ads>.
The Year of Mobile
"According to IBM and many other industry observers, 2012 is shaping up to be the year of mobile.
As brands roll out new apps and optimize email and websites for
customers using mobile devices, one particularly rich area for growth
has been mobile search. But while marketers invest more and more in
engaging customers who are seeking products or services through
smartphones, many believe mobile search engine marketing (SEM) has much
further to go. In areas such as tracking, geolocation and ease-of-use,
mobile search appears poised for significant growth" (Palmer, Deluna, 2012, July 1).
Works Cited
Works Cited
Palmer, Alex, and DeLuna, JoAnn (2012, July 1). Pinpointing mobile search. DMNews.com. Retrieved from <http://www.dmnews.com/pinpointing-mobile-search/article/246825/>
28 August 2012
Marketing Tweet Sent to Republicans during the Convention
"The Chesapeake Energy Corporation rarely gets buy-in to
spend the bulk of its media budget on digital, but it got just that for
its efforts around the Republican National Convention [in Tampa, FL].
The firm and its CNG [compressed natural gas] Now initiative are ...promoting the benefits of using natural gas...It's targeting convention-goers who search for popular terms related to the event - like #RNC - with ads on Twitter. Some push its energy message, but others are more direct" (Kaye, 2012).
Works Cited
Kaye, Kate. (2012, Aug. 28). Natural gas group targets RNC-goers on Twitter. ClickZ.com. Retrieved from: <http://www.clickz.com/clickz/news/2201303/natural-gas-group-targets-rncgoers-on-twitter>.
The firm and its CNG [compressed natural gas] Now initiative are ...promoting the benefits of using natural gas...It's targeting convention-goers who search for popular terms related to the event - like #RNC - with ads on Twitter. Some push its energy message, but others are more direct" (Kaye, 2012).
Works Cited
Kaye, Kate. (2012, Aug. 28). Natural gas group targets RNC-goers on Twitter. ClickZ.com. Retrieved from: <http://www.clickz.com/clickz/news/2201303/natural-gas-group-targets-rncgoers-on-twitter>.
Silverpop Helps with Marketing Automation
"Silverpop (a digital marketing technology providing unified marketing automation, email, mobile and social campaigning) is claiming
a 40% increase in closed new business and more than 100% gain in
Professional Services contracts compared to the first half of 2011;
also, that it now manages the marketing campaigns of more than 5,000
brands.
"Never heard of them? You have probably heard of those brands, which include Arby's, Carfax, RSPCA, Aquent and Dairy Queen (among dozens of others). A Forrester Consulting study commissioned by Silverpop in the first half of 2012 indicated that 8 of 10 marketers surveyed feel that marketing automation will increase the efficiency of their marketing processes and more than half plan to increase their number of automated campaigns over the next 12 months" (Silverpop tops, 2012, Aug. 27). Read more.
Works Cited
Silveropop tops 5,000 brands. (2012, Aug. 27). MarketingVox.com. Retrieved from: <http://www.marketingvox.com/silverpop-tops-5000-brands-051452/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink>.
"Never heard of them? You have probably heard of those brands, which include Arby's, Carfax, RSPCA, Aquent and Dairy Queen (among dozens of others). A Forrester Consulting study commissioned by Silverpop in the first half of 2012 indicated that 8 of 10 marketers surveyed feel that marketing automation will increase the efficiency of their marketing processes and more than half plan to increase their number of automated campaigns over the next 12 months" (Silverpop tops, 2012, Aug. 27). Read more.
Works Cited
Silveropop tops 5,000 brands. (2012, Aug. 27). MarketingVox.com. Retrieved from: <http://www.marketingvox.com/silverpop-tops-5000-brands-051452/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink>.
Instagram Beccoming Important Social Media Site for Marketing
"Market research firm comScore
recently reported that Instagram was the top gaining website for July,
adding 38 percent more traffic from June. While the strong month was not
enough to propel Instagram into the top 50 web properties, its growth
demonstrates the value of making Instagram a part of social media marketing campaigns.
"According to the study, Instagram also saw its unique traffic grow from 16.5 million visitors to more than 22.7 million. While the photo-sharing platform recently reported more than 80 million people use its mobile apps, most don't actually navigate to Instagram.com. Still, its consistent improvements in website traffic are a sign that more people are using the site and researching the service for personal or marketing use" (Instagram: July's top 2012, Aug. 27). Read more.
Works Cited
Instagram: July's top gaining site, visual content growing (2012, Aug. 27). Brafton.com. Retrieved from: <http://www.brafton.com/news/instagram-julys-top-gaining-site-visual-content-growing>.
"According to the study, Instagram also saw its unique traffic grow from 16.5 million visitors to more than 22.7 million. While the photo-sharing platform recently reported more than 80 million people use its mobile apps, most don't actually navigate to Instagram.com. Still, its consistent improvements in website traffic are a sign that more people are using the site and researching the service for personal or marketing use" (Instagram: July's top 2012, Aug. 27). Read more.
Works Cited
Instagram: July's top gaining site, visual content growing (2012, Aug. 27). Brafton.com. Retrieved from: <http://www.brafton.com/news/instagram-julys-top-gaining-site-visual-content-growing>.
26 August 2012
Welcome to English 202
Welcome to English 202.
Various individuals have given English 202 different names. The school calls it advanced exposition. I call it business writing. I should rename it "Reading and Thinking." The name probably sounds odd or too elemental. Not so. Most individuals do too little of both--in the world of school and the world of business. As you will hear me say, probably more than once, "We think we think more than we think."
To perform at an average level in this class, you will need to read all the assignments and more about Internet marketing.You will read to have information that your imaginations will re-formulate into unique concepts. When you do that, writing becomes easier, and you will hold the attention of a reader--a person with blood in his/her veins, who gets bored, who wants information, who does not give a darn about you or me because in the end reading is an egocentric act.
To achieve above-average work, you must think--not merely parrot (repeat) the ideas you will have read and those you hear about in class. In other words, you must learn how to integrate new ideas with old ones in order to create a different perspective for the reader. Otherwise you are wasting the reader's time.
When you write to another individual, you ask him/her to surrender her time to read your ideas. Why should the reader trouble herself with your ideas? Are you offering the reader [teacher, classmate, business associate] a "new" way of seeing a problem? Are you proposing a concept that will make the reader's life easier? Are you advancing knowledge--whether the subject is particle physics or the latest cosmetic disaster for a pop diva? Are you offering your ideas clearly and logically--based on standard American English? In other words, the average reader (not your friends reading a tweet) wants to know what she is getting out of reading your work.
You,therefore, earn a reader's respect by offering her a new perspective or new idea in a format that makes it easier for the reader (not the writer) to understand. If you cannot achieve that, you fail--in business and in this classroom.
How do you come up with new ideas or perspectives? Reading. And you do not merely repeat what you have read. In that case, you only rehash information that a reader already could access. You read to pick up facts and ideas from experts in the field. You then take that information and integrate it into how you think. Eventually an original idea or perspective (original for you) will come out.
For this class, you will need a computer with Internet access. Use your own, a friend's, or one of the many in the school's library. Will I tolerate the excuse my computer crashed and I lost all my work. No. Save your material on a thumb drive, portable hard drive, or to a storage system on the Internet, such as Google's G-Drive (it's free if you have a Google account, which is also free). and a office suite product. Use your own, a friend's, or one of many in the school's library.
You will need an office suite, such as Microsoft Office. (Microsoft Works will not work in this class.) You can get free office suites: OpenOffice, Libre Office, and IBM's Symphony. I use OpenOffice and Libre Office. They are excellent products that are compatible with Microsoft Office. The three have word processors (like Word), presentation software (like PowerPoint), and spreadsheet software (like Excel). OpenOffice and Libre Office also have graphics and data base management software. All three products have been around for more than a decade. They are reliable. If you have a broadband Internet connection, downloading will take about three minutes and installation about 20. OpenOffice and Libre Office work on PCs and Macs.
You will not need to buy a text. I provide you your reading material through links on the syllabus. You can access the syllabus from the class web page: http://www1bpt.bridgeport.edu/~jconlin/. Here are the links that you need for now.
Syllabus: <http://www.bridgeport.edu/~jconlin/Fall2012English202.pdf>
Course Description: <http://www1bpt.bridgeport.edu/~jconlin/CourseDescription.pdf>
Class Webpage: <http://www1bpt.bridgeport.edu/~jconlin/>
Class Blog: <http://dana238.blogspot.com/>
Start the semester right. Read the syllabus.
Finally, you will use APA citation formats for everything that you write this semester. Most students already have learned, and maybe mastered MLA. APA is not that different. Scroll down two posts and you will find the format for APA. Why am I making you use APA? Because UB's Business School has designated APA as its citation method of choice and the citation method that its MBA students must use. You can see examples of APA citation (intext and works cited listing) in the previous two posts.
See you tomorrow.
Various individuals have given English 202 different names. The school calls it advanced exposition. I call it business writing. I should rename it "Reading and Thinking." The name probably sounds odd or too elemental. Not so. Most individuals do too little of both--in the world of school and the world of business. As you will hear me say, probably more than once, "We think we think more than we think."
To perform at an average level in this class, you will need to read all the assignments and more about Internet marketing.You will read to have information that your imaginations will re-formulate into unique concepts. When you do that, writing becomes easier, and you will hold the attention of a reader--a person with blood in his/her veins, who gets bored, who wants information, who does not give a darn about you or me because in the end reading is an egocentric act.
To achieve above-average work, you must think--not merely parrot (repeat) the ideas you will have read and those you hear about in class. In other words, you must learn how to integrate new ideas with old ones in order to create a different perspective for the reader. Otherwise you are wasting the reader's time.
When you write to another individual, you ask him/her to surrender her time to read your ideas. Why should the reader trouble herself with your ideas? Are you offering the reader [teacher, classmate, business associate] a "new" way of seeing a problem? Are you proposing a concept that will make the reader's life easier? Are you advancing knowledge--whether the subject is particle physics or the latest cosmetic disaster for a pop diva? Are you offering your ideas clearly and logically--based on standard American English? In other words, the average reader (not your friends reading a tweet) wants to know what she is getting out of reading your work.
You,therefore, earn a reader's respect by offering her a new perspective or new idea in a format that makes it easier for the reader (not the writer) to understand. If you cannot achieve that, you fail--in business and in this classroom.
How do you come up with new ideas or perspectives? Reading. And you do not merely repeat what you have read. In that case, you only rehash information that a reader already could access. You read to pick up facts and ideas from experts in the field. You then take that information and integrate it into how you think. Eventually an original idea or perspective (original for you) will come out.
For this class, you will need a computer with Internet access. Use your own, a friend's, or one of the many in the school's library. Will I tolerate the excuse my computer crashed and I lost all my work. No. Save your material on a thumb drive, portable hard drive, or to a storage system on the Internet, such as Google's G-Drive (it's free if you have a Google account, which is also free). and a office suite product. Use your own, a friend's, or one of many in the school's library.
You will need an office suite, such as Microsoft Office. (Microsoft Works will not work in this class.) You can get free office suites: OpenOffice, Libre Office, and IBM's Symphony. I use OpenOffice and Libre Office. They are excellent products that are compatible with Microsoft Office. The three have word processors (like Word), presentation software (like PowerPoint), and spreadsheet software (like Excel). OpenOffice and Libre Office also have graphics and data base management software. All three products have been around for more than a decade. They are reliable. If you have a broadband Internet connection, downloading will take about three minutes and installation about 20. OpenOffice and Libre Office work on PCs and Macs.
You will not need to buy a text. I provide you your reading material through links on the syllabus. You can access the syllabus from the class web page: http://www1bpt.bridgeport.edu/~jconlin/. Here are the links that you need for now.
Syllabus: <http://www.bridgeport.edu/~jconlin/Fall2012English202.pdf>
Course Description: <http://www1bpt.bridgeport.edu/~jconlin/CourseDescription.pdf>
Class Webpage: <http://www1bpt.bridgeport.edu/~jconlin/>
Class Blog: <http://dana238.blogspot.com/>
Start the semester right. Read the syllabus.
Finally, you will use APA citation formats for everything that you write this semester. Most students already have learned, and maybe mastered MLA. APA is not that different. Scroll down two posts and you will find the format for APA. Why am I making you use APA? Because UB's Business School has designated APA as its citation method of choice and the citation method that its MBA students must use. You can see examples of APA citation (intext and works cited listing) in the previous two posts.
See you tomorrow.
Facebook Releases Sponsored Search Results
"Facebook has fully rolled out sponsored search results, which allow
marketers to target users searching for content or pages within their
industry on the social network. As with other sponsored search efforts,
companies can pay for placement atop suggested search results within
Facebook to drive traffic to their brand Pages on the social network" (Facebook rolls, 2012)
"Facebook rolls out sponsored search results for marketers (2012, Aug. 24). Brafton.com. Retrieved from: <http://www.brafton.com/news/facebook-rolls-out-sponsored-search-results-for-marketers>.
"Facebook rolls out sponsored search results for marketers (2012, Aug. 24). Brafton.com. Retrieved from: <http://www.brafton.com/news/facebook-rolls-out-sponsored-search-results-for-marketers>.
Consumers Behave Differently on Social Web Sites
"The social-media world is often criticized for introducing new metrics [a way of measuring the demographics of a media]
to marketers who want to better understand the social space and the
effects it can have on a product or service. Why introduce new metrics,
skeptics say, when the data landscape is already complex and confusing?
Do we really need this, given the tried and true metrics of
digital-media buying in use for the past decade? Let's take a step back. What is a metric? It's a standard of
measurement. In advertising it is designed to define a specific type of
consumer behavior, be it attention-centric (clicks, impressions, etc.)
or more direct response-oriented (sales, conversions, etc.).There would be no use for new metrics if consumers on social platforms
behaved as they do when on any other website. But consumers do behave
differently when using social platforms and there are some key reasons
why" (Sethi, 2012)
Sethi, Nikhil (2012, Aug. 22). "Do we need new metrics for social media. Yes, and here's why." AdAge.com. Retrieved from: <http://adage.com/article/digitalnext/metrics-social/236810/>
Sethi, Nikhil (2012, Aug. 22). "Do we need new metrics for social media. Yes, and here's why." AdAge.com. Retrieved from: <http://adage.com/article/digitalnext/metrics-social/236810/>
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